Stay Connected and Engaged With Your Customers
In the world of communication design, when you convey a message, you hammer it all the way in. If you want to give your customers the feeling that you're interested in staying connected, you have to show it to them again and again and again. Through this blog post, we’ll give you ideas about how to engage with your customers on your website.
A blog for your website keeps your customers engaged for knowledge and gives them the chance to voice their opinions in the comments section. This keeps a healthy interaction between you and them.
Let your profiles on social media be found. Share your Facebook, Twitter, Google+, Pinterest and Instagram buttons on your website and encourage people to visit them. If they like your profile and start following you, you'll have the opportunity to stay connected with them through one more channel.
Ask for suggestions or feedback from your customers. Put in easy-to-fill forms on your website or request your customers to fill surveys about their visit. You will not only get to learn about behaviors from real customers but also get ideas for valuable improvements to the UI (User Interface).
Who doesn't love freebies? Connect with your audience by offering them great freebies that they can remember you by. They can be something as simple as Desktop wallpaper that reminds them of you every day to a free whitepaper that helps them solve their business problems. It also keeps your customers coming back for more.
A great way to build a list of potentials is to offer a newsletter subscription to them. It helps you collect names and email addresses of people who are sure to be interested in what you have to offer and who can be turned into consumers.
Any website that hides its contact details appears fishy on the Internet. Immediately, the customer starts asking questions such as, "Why can’t they provide their address?" "Are they a legitimate company", "Do they exist for real?"
Make it easy for people to find your contact details and get in touch with you.
Hire a dedicated team of employees to respond to customer queries on social media. The customers should be replied to within an hour of their query. Companies that reduce response time earn a better reputation and positive word of mouth for their services.
Your customers, like you, are living in a fast-paced world, always on-the-go. You need to stay connected to them with as many channels as you can find so that you can remain at the top of their mind when they are making buying decisions. Getting them to interact with your blog posts, social media profiles, subscribe to your newsletter and download free content allows them to get to know you. Are you listening to your customers and staying connected 24/7?