Pro Tips For Making A Good Logo Design
Logo has become an essential part of every business, whether it is online or offline. When clients decide on making a website, Logo comes right after choosing a name for their website.
To the clients, A logo is an identification of their business and builds their brand, hence it becomes very critical that the logo is perfect in all sense. To the designers, it is a challenge of designing something that satisfies the clients.
It is amazing how a few pixel size images can represent a message, name, brand, ideology, thoughts and beliefs, hence making a Logo and coming up with the unique idea are always a challenge.
The question is,
How do you make a design that is unique, stands tall and apart from the rest of the logos?
1. The Idea
Making a logo is not just a pretty design that will sit with websites making it look prettier. A logo is a part of a business/website and will be representing a name in the years to come.
Research your audience - Your logo will automatically remind the public about your work or your service. Research your audience and your target market so that you can make a logo that speaks to them.
Put yourself in your logo - While you offer a shopping portal your logo is a box with 3 colors. It does not make any sense but a shopping bag with the initials of your business name will make sense.
Research the trends - Trends are something you have to follow in order to keep up with the ever changing world. What was a trend 3 years back, could be considered old fashioned today. Therefore, make a research of current trends.
2. The Design
Once you have your idea, it is time to put your idea into visual results. But wait. Before you jump on creating a design as per your idea, discuss them with your client, after all, it is your client's satisfaction that will matter in the end.
Keep all the drafts - In the making of a logo, you will practically make and remake many sketches and drafts. Keep all of them separately. This helps your client in seeing things from simple to extravagant and then choosing which way they want to go.
Be unique and not identical - The very idea of a logo is that it should be unique and unmatchable. As a designer, the temptation to imitate often comes to the devilish part of the mind. Resist it. The Logo may represent your client but the work represents the designer - unique and original.
Feel free to discuss - Sometimes clients get too involving and start dictating the designers while sometimes as an individual designer you may need to get more suggestions. Feel free to discuss your design with your client as well as panel of designers.
Typography - An essential part of logo is the typography. Some logos are typography itself which is another unique style of representing your website. Make sure your typography is not smudgy, unclear and messy. Your words must be clear, flawless and short.