Pinterest Guide To Better Pinning And Marketing
Pinterest is a board styled sharing website through images only. It allows you to create multiple boards to separate your collection of images in it. Basically, boards are your categories. You can name your boards to jewelry, tops, shoes, movies, mobiles and the options are endless.
It also allows you to re-pin the images posted by other Pinterest users so every image you like and pin will appear in your board.
Pinterest started in 2010 and was very little known in the field of marketing but in 2013, the use of Pinterest to market contents started increases and by 2013, Pinterest became one of the top 10 socializing websites for content marketing.
There goes your reason to join Pinterest.
Pinterest today stands head to head in the game of social media sites along with Twitter, Facebook, StumbleUpon and Digg. It is becoming a powerful tool for marketing, promoting and advertising which is why more and more business oriented websites are now spending time on Pinterest.
How To Get Better Results From Pinterest?
1. Pin everyday
They say you shouldn’t pin anyone lest they get angry but it’s a whole new world now and pinning is good. To get views and better results, you have to make a strategy and stick to it. Pinning everyday will give you more likes, visibility and followers.
2. Add colors.
Unless you have a separate board dedicated to vintage and classics with black and white, use colors and use different colors as a matter of fact. Statistically pins with radiant, bright and glam colors such as red and orange have shown to get more results that dull dark colors.
3. Add keyword-full descriptions.
By now you should know that keywords play a huge role in SEO. Adding good keywords in pinterest description will bring good amount of traffic directly from the search engines. Also, a good keyword based descriptions helps people visit your pin and re-pin it if they like it.
4. Have clear image.
Small tiny image over a big background is an epic image fail like a 200 pixel image of a t-shirt over a 1024 pixel background. Users don’t react to such images. Use high quality, clear and definite images of things you are talking about. Your image should speak for itself.
5. Use the tools.
There are many tools available on Pinterest that can help you understand more about the traffic you are receiving and which pins are getting more repins every day.
- Pinreach - Helps determines your performance.
- Pinterest Score - Gives you your current status.
- Piqora - Marketing tools for promotions.
- Pinterest Analytics - Gives details of your Pinterest traffic, pins and reach.
6. Use creative names for boards.
Your images will attract those who look at it but having creative names for boards will force people to click on your boards and check the contents inside. Besides, people are getting bored of the same old boring stuff and love new unique content.
7. 80/20 pin and repin rule.
You must have heard of the 80/20 rule before. It applies for Pinterest pinning. It is essential that you repin but keep it to 20% because you should have your original pins too. Do not fill your Pinterest board with repins. So the golden rule - 80% original pins and 20% repins.
8. Follow others.
There is no way that you will get more followers if you do not follow people. You will get a few followers through your pins but when you go out and follow others, you get more reception to your pins and thereby get more repins.
9. Pin your videos.
Pinterest provides video section as well so that’s also your plus point. If you have videos on your site, you can pin them. You can even have your website related interviews and pin them on Pinterest for a wider coverage.
10. Add images to blog posts and pin it.
For those who have personal blog places, Pinterest can get traffic for your content. All you have to do is add images on your blog posts and pin them. The only point to remember here is that your images should be highly relative to your content so that it gives your viewers an idea of what is ahead.