How SEO Gives New Life to a Website
SEO to website is exactly like oxygen to a human. Now that's pretty much self-explanatory, isn't it? But still, let's get our shovels, pull up our sleeves and start digging.
A website cannot survive in this high tech web-oriented world without SEO.
Imagine you are looking for a place to eat. There are lots of hotels on the street but they all look dead silent and have no lights. Then there is this one hotel, at the end of the road, glistering with lights...
What do you do? Do you go knocking and hitting on every door that looks dark and dead or do you go straight up to that shiny bright hotel even if you have to walk a little further?
That's the power of SEO.
SEO puts spotlight on your website making it easy for your users to find you even in a place full of competition.
1. SEO makes a reputation for you.
Let me tell you a very stupid fact very much popular these days. When people want to check the credibility or worth of something (even someone these days), they search their names on search engines such as Google, yahoo, Bing etc.
If it comes up on the first page, they will instantly give a 5 star repo to whatever they have searched for.
No one want's go to the second page of search engine results. If it's not on the first, it doesn't deserve their time or it isn't a well reputed site.
So an SEO gives credibility, worth and reputation to your website.
2. SEO keeps the traffic flowing to your site.
When you have a good SEO, you will have a healthy flow of traffic to your site and trust me, this is one dream come true for every web owner.
Millions of people search every day and this figure is not coming down. If your website ranks on the first page of search engine results then you don't have to worry about your site traffic. It ain't going anywhere mate.
3. SEO brings you your target market to your site.
90% of the people will search for a product/service or even a website that they have searched for. This means, they are not "accidental users" who accidently crashed on your site, they are the users who were looking for you, are interested in you and will spend at least 5 minutes on your website to find out more about you.
It's a win win for both parties.
4. SEO is an easy verbal map for your site.
If you have noticed, mostly when two people are talking about something and would like to direct the other to a certain site, they simply say, "Search for XYZ and you will find it in the first/second result."
So even if your site name is difficult to understand or perhaps the users are giving an inside page link which they cannot give verbally, the SEO helps bring them to you.
You didn't think of that, no?
5. SEO is smart way of taking you where you actually would like to go.
A recent update from Google now behaves on user experience and behavior. This means that it tracks the likes of a user through the sites they have been on or where they have registered on. When a user searches for anything, the search engine generates the results relatively similar to that they would be interested in.
Pretty cool, eh?
Yes it is, because it narrows down your target market and makes it way easier for your target market to reach you.