5 Good Reasons Why Hiring an SEO Agency is a Better Choice
Almost everyone now has a wired online existence- from big corporate agencies to a music band in the garage or a designer going solo with a studio. So technically, you're not only competing
in the material world, you also have your digital space to maintain and worry about. The real challenge is how to get noticed from a myriad of other web pages promoting similar businesses. Whoever stands out more, bags more consumers. Or it could be the other way round; whoever gets more traffic gets more successful. This is a general rule. To give your domain a boost in the search engine rankings, you need to have SEO consultants on board. Search Engine Optimization (SEO) is one of the most efficient tools to direct browsers your way. Now that we are in the phase of creating our cyber mirror images and counterparts, SEO has become more important than ever for successful online marketing and branding.
There are usually two options a company has to consider when brainstorming SEO techniques; in-house SEOs- translating to one's own employees taking care of the SEO affair, and an SEO Agency- a company of SEO experts handling your online image.
In-house SEO team costs lower than hiring an SEO agency. Since a group within the employees, who have adequate SEO knowledge, are crunching your web stats, the communication is more effective and results are prompt. Also, the in-house SEOs have more knowledge about the company's products and services and hence, they have the potential to deliver better and faster results. However, despite the pros of hiring in-house SEOs, the cons also come as a package deal, the major one being lacking in experience and hindsight.
So here, we list top 5 reasons why an SEO agency is a better option than in-house SEOs, providing a slight contrast between the two
1- Updates In Search Engine Algorithms
In simpler words, there's a code built behind every click you make online or offline. Same is the case with search engines. The code behind the search bar gets you results based on location and keywords and million other conditional statements unknown to an average user. Google updates its algorithms 500-600 times every year with minor and major changes. And SEO agency experts are well updated and knowledgeable of these changes, so they tweak your site accordingly to make sure it ranks better than your competitors.
2- Tailor-made Service
SEO isn't as straightforward as one-size fits all companies. It would vary according to your business campaign. So needless of what your in-house SEO does by reading self-help blog posts on web traffic, SEO agency gurus will undoubtedly deliver better output catering to your required needs as they change with time. The agency is capable of gauging the market for your industry to make suitable adjustments accordingly.
In case of tough financial situations, it is even possible to hold off SEO investments for a few months while things settle down. Of course, it will be based on the mutual understanding between your company and the agency, so if you find a good one, you get all the perks. However, had you been dealing with in-house SEOs such an arrangement might not be possible since the consultants would be on your payroll then.
Since the professionals you hired belonged to another company specialising in a particular field, they would have more resources to optimise your business campaign and adjust it in ways that it is discoverable by all search engines and gets the most hits. Also, unlike in-house SEOs, the agency will give undivided attention to your website, making it a landing page for most visitors. Moreover, these SEO experts are well-versed in ethical and legal practices. Unlike in-house SEOs who could fall into online deception leading to spamming and ultimately getting the web page penalised by search engines, an agency would know legit result-oriented methods of link generation and therefore, will prove to be more beneficial for your campaign in the long run.
5- Increased Returns
Very few in-house SEOs know the ropes of international SEO methods. Link acquisition and link building techniques vary from state to state and only experienced SEO firms are competent enough to handle them, and this is valuable especially if your company provides its services globally. In a nutshell- an SEO agency may cost more but once they have you set up and kicking online, the revenue you generate from those results would eventually compensate and ultimately pay better than the dollars you spent on hiring the agency. It will be all worth it in the long run.
All in all, it's always a smart idea to hire experts in a pressing matter, and your online ranking is as important, if not more, as your physical recognition and they go hand in hand.